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What We Offer

Private Label Whisky

We are the world’s leading private label supplier of scotch whisky with over 30 years of expertise in sourcing premium spirit, managing packaging and bottling high-quality products. At Quality Spirits International, we are committed to helping our customers bring new products to market. Partnering with retailers and distributors in over 70 markets, we deliver tailored end-to-end private label solutions that meet your brand’s unique needs.
We offer Blended Scotch Whisky, Single Malt Scotch Whisky, Irish Whiskey and Bourbon. As part of our private label service we offer a range spirit ages, bottles, closures and capsules as well as tubes and gift cartons. In addition, we support our retail partners with creative development and bespoke packaging solutions to ensure your products stand out.
For more information on our Private Label Whisky service, please contact us and we will get back to you within 24 hours.

How to Create Your
Own Private Label Whisky?

Want to create your own unique whisky brand? Our expert team is here to guide you through every step of the process. Simply complete our contact form to get started.

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1. Identify Your Market:

  • Determine your target market(s) and regulatory requirements
  • We can help you navigate the complexities of global distribution
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2. Choose Your Spirit:

  • Scotch Whisky:
    1. Non-age statement Blended Scotch Whisky
    2. Aged Blended Scotch whisky
    3. Non-age statement Single Malt Scotch Whisky
    4. Aged Single Malt Scotch Whisky
  • Customize your spirit’s ABV % (minimum of 40%) and explore cask-finishing options
  • We also offer Irish whiskey, Gin and Bourbon private label options
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3. Design Your Brand:

  • Select from our diverse range of bottle shapes and sizes
  • Collaborate with our design agency to create stunning, bespoke labels
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4. Bottling and Shipping:

  • We handle all aspects of the bottling process, from sourcing materials to labelling and packaging.
  • Choose between direct shipping to your preferred location or collection from our Scottish bottling site.

Ready to embark on your whisky journey? Contact us today to discuss your vision.

Private Label Whisky FAQs

What is Private Label Whisky?

Private label, sometimes referred to as white label or own brand whisky involves a bespoke branding process where a product, manufactured by one company, is sold under another company’s brand name. This exclusive partnership ensures consistent quality and market differentiation.

Do you sell bulk whisky?

No, we only sell bottled in Scotland products

Can you guarantee long-term whisky supply?

Yes, we offer long term supply of the same consistently good quality liquids

What are your minimum order quantities for private label whisky?

Our annual minimum order quantity per stock keeping unit for 3yo Blended Scotch is 120,000 bottles per year and for Single Malt non-age statement is 12,000 bottles per year. We have minimum order quantities for individual orders that ensure full containers. A 20ft container holds between 6,000 and 9,000 bottles.

Can I provide my own packaging materials for private label whisky?

No, all materials and spirit are sourced by QSI

How to create Private Label Whisky?

Identify your market(s) – We can provide custom private label whisky for sale and shipment to almost any market in the world – where we are legally allowed to sell.

Meet the team that makes it happen

Our dedicated NPD team helps customers around the world bring new private label whisky solutions to life. In just over two years, they have delivered over 50 bespoke projects for 18 customers across 20 markets. From concept to completion, we manage fast-paced projects through streamlined workflows and creative packaging solutions designed to inspire and excite.

As a wholly owned subsidiary of the largest independent Scotch whisky company and the world’s No. 1 private label Scotch supplier, QSI is built on deep industry heritage, proven expertise and a long-standing commitment to excellence.

Ready to find out more?
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